Performance of Senior Level Marketing
نویسندگان
چکیده
With the advent of the RQF quality assessment exercise in Australia and similar exercises being undertaken in New Zealand and elsewhere, assessing research performance is now a topic of major importance to marketing academics. Using publicly available information on Google Scholar and the freely available Publish or Perish software system, this paper presents an overview of the research performance of senior marketing academics of Australian universities based on four established measures of citations of their research publications. The relevance and value of these measures are discussed and compared to other ways of assessing research performance, and further research opportunities using this method is suggested.
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